About Us
Who Are We
Our backgrounds span every corner of the event ecosystem—hotel conference services, convention center sales, corporate marketing, association planning, technology and registration platforms, and catering. That means we don’t just understand events from one angle—we understand how all the pieces connect, where things can break down, and how to make them work seamlessly together.
Our Mission
At EvSo, we believe great events are equal parts strategy, creativity, and heart. We’re known for being highly organized, refreshingly transparent, and deeply invested in the relationships we build. We ask smart questions, sweat the details, and show up like your internal team—because that’s how the best work gets done.
What We Do
We don’t chase trends or overcomplicate the process. We focus on what matters: clear communication, thoughtful planning, and events that leave people feeling confident, connected, and inspired.
That’s the EvSo way—and we’re just getting started.
Leadership
Lauren Andrews
Founder and Owner
Hospitality isn’t just what I do—it’s who I am.
I grew up watching my grandfather and father build their own businesses, and from them I learned two things early on: grit and gratitude. Their determination to create something lasting sparked my own drive to build a career—and ultimately a company—rooted in relationships, trust, and hard work.
My professional journey began with The Ritz-Carlton Hotel Company, a true masterclass in excellence. There, I worked in sales managing everything from corporate groups to pharmaceutical meetings, learning how to anticipate needs, think strategically, and execute with precision.
From there, I immersed myself fully in the world of meetings and events—site selection, sourcing, registration, and full-scale meeting planning. I worked my way from manager to director to executive, co-leading teams and overseeing global accounts. Along the way, I built long-standing industry relationships that I still rely on today, because in hospitality, how you show up—and how you care—matters.
As the founder of EvSo, I now get to bring strategy, creativity, and flawless execution together to deliver results that truly matter. Whether it’s a board meeting for ten or an industry conference for 10,000, my goal is always the same: make it seamless, impactful, and maybe even a little fun.
Industry Leadership & Recognition
- Advisory Boards: Fort Worth CVB, Experience Scottsdale
- Previous Boards: Fort Lauderdale CVB, Las Vegas Millennial, San Francisco Self-Contained, Two Roads Hospitality Group Meetings, Loews Hotels, HopSkip
- Honors: Meeting Expectations Employee of the Year (2007); ConventionSouth Meeting Professional to Watch (2015); SmartMeetings Catalyst Award 2025
- IMEX America Speaker (2023): Practical Approaches for Contractual Issues
- Quoted in six major industry publications; six-time speaker for IMEX, MPI, and hotel/CVB strategy panels
What Lights Me Up
I love sharing what I’ve learned—whether as a guest lecturer at Georgia State University, the University of Georgia, or Kennesaw State University—because the next generation deserves to see just how powerful and rewarding hospitality can be.
We’ve really made progress in helping this client move forward. EvSo has been working through past challenges, cleaning up and correcting budgets, and guiding the relationship in a positive direction. We’re grateful to be working through it together.
-Jeff Robertson President, ETA (Audio Visual Partner)
Tifanie Haun
Director
I am proof that strategy and heart can go hand in hand.
With nearly two decades of experience in meetings and events, I’ve built my career around transforming complex logistics into seamless, memorable experiences. From managing multimillion-dollar budgets and negotiating contracts across four continents to leading teams and advising clients on venue strategy, I bring both precision and creativity to every engagement.
My background spans convention centers, catering, and global site selection, giving me a true 360-degree perspective of the hospitality industry. I am known for staying calm under pressure and thrive when the stakes are high—guiding clients through critical decisions with confidence and clarity.
As Director at EvSo, I partner closely with clients on city sourcing, contract strategy, and overall event execution, ensuring every decision supports both the guest experience and the bottom line.
As a Certified Meeting Professional, I combine strong business acumen with a people-first mindset. I take pride in balancing competing priorities, cultivating trusted vendor relationships, and delivering measurable results.
What Lights Me Up
Outside of work, I am deeply committed to my community, serving Atlanta’s homeless women and children and leading small groups at my church. At my core, I am a builder—of experiences, of relationships, and of meaningful impact.
